How A College Graduate Can Nail The Perfect Resume
Dan Schawbel is the leading personal branding expert for young professionals. Read full contour
People you know or have never met yet are googl'ing yous. Allow'due south face up it, you're even google'ing yourself! At the end of 2007, the Pew Net Enquiry Team institute that 47% of people search for information nigh themselves online (Cocky-Googling), which was more than than double 5 years ago. Information technology's a pretty safe bet that pct has climbed to over l or threescore% past this twelvemonth.
Some people might can it ego-surfing, but it'southward really a practiced exercise to see what results come up upwardly for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing you either for fun or because they want to acquire more about you. Hiring managers want to see if yous accept a clean tape in Google, which is your permanent tape considering every move you brand (yeah even a blog comment) is stored there forever. Before I went on a second date one time, the girl Google'ed me. If she hadn't liked what she saw, the second date wouldn't have happened. Try doing information technology right now and see what y'all get.
There is no hiding from Google!
Google keeps rail of simply near everything you do on the cyberspace. It patrols and captures your online beliefs, such as when you post on your blog, tweet using Twitter, bring together social networks, comment on other blogs, write articles for online news sources and more. Bated from the content you create and distribute over the net, other people are talking virtually you, which means that Google has a consummate picture (almost like an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children will be able to discover out everything almost you when they grow older. "Mom, expect what I only found out almost Dad in Google." Your personal make can't hibernate from Google. There is one major exception to this though.
Common names
If your name is common, such as Mike Smith, then information technology will exist very hard to own your Google results. There are over 54 meg results for "Mike Smith" in Google. Y'all won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the superlative ten results, that may be achievable, if yous either go very famous or piece of work extremely hard at edifice content each and every day for your entire life. At the historic period of 60 yous might find out that Google changed their algorithm and you'll lose all that hard work. The betoken being is that you'll have to differentiate your name in order to rank high. I typically recommend you use your heart proper noun or a nickname in this case. The worst case scenario is that you change your name completely ;).
Celebrity names
Celebrities are very fortunate because they become mass media attention, which ways traditional media sources (NY Times, ABC News) write manufactures nearly them. These sources rank extremely loftier in Google. We're talking Google PageRank's of eight and college! Your blog posts about these celebrities volition never terminate up on the summit twenty results for their name unless y'all are Perez Hilton. If your name is the same as a celebrities, you lot are in big problem. Try searching for Christina Aquilera (21 million results), Britney Spears (88 1000000), Lil Wayne (xl million) and other major celebrities. Personally, I don't accept any friends with these names, merely fifty-fifty with C-level celebrities, you lot don't stand a chance. If you are stuck with a celebrity proper noun, I suggest that you build your brand effectually an area of your expertise or interest and connect it to your make proper noun.
Unique names
While growing up, you might accept been fabricated fun of people of your unique name because it was "different." Although you were ostracized and made fun of, right now you get to express mirth at everyone else! With a distinct name, you are able to hands manipulate the results for your name on search engines. When y'all go to your loftier school reunion and see your friends, you'll get the last laugh because you can be visible and control perceptions, while they simply cannot. When you lot Google your proper noun, whether you have results that reflect your brand, y'all'll encounter how difficult it will be to rank high for information technology or non. Depending on the competition, it may take y'all a few days or a few months. Over time, if you work very hard, y'all'll own the summit ten results for your proper name.
In my next mail service, I'll talk almost what you can exercise to proceeds control over your Google results and let your personal brand shine through.
Featured photo credit: Adam Winger via unsplash.com
Source: https://www.lifehack.org/articles/work/how-college-graduate-can-nail-the-perfect-resume.html
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